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Monday, 23 April 2018

Colour Testing the Blackmagic Mini Ursa Pro

Colour testing the Blackmagic Design Mini Ursa Pro using a colour line up test chart from X Rite and waveform monitors from Divergent Media.

It's important to know how the camera sees the colour information gathered through the lens. Every camera has it's own colorimetry characteristics and colour matrix processing and so they will all see the same colours slightly differently. In a world where we are often shooting material in high dynamic range (HDR) using a film log curve rather than a standard video log curve, it's even more important to be able to re-create a known, standard 'look' from the raw footage. 

Knowing how the camera responds to colour as well as highlight and lowlight information helps the Director of Photography (DoP) know how to light and shoot a scene.

The more testing you can do with a camera the better. And if you are using different types of camera to shoot multiple angles or different scenes within a production and you need all the footage to match, then it becomes even more critical. When you are grading the footage and you can have created a 'look' that you like and you want this to be consistent across the production, then knowing what corrections to apply to the different cameras footage prior to applying the LUT for the actual 'look' that you want is crucial.

The science of colour, of colour capture, colorimetry, colour space and colour reproduction is a fascinating and much mis-understood area of television and film production.

Tuesday, 27 March 2018

How do I go about making a commercial video to promote my business?

A question often asked by many business owners and a very good one too. How do we get a promo video made to show off our business to our clients and potential clients. It can seem like a scary prospect.

Start at the very beginning, a very good place to start. If you're looking to get a commercial promotional video made whether it be for the web, for DVD or Blu Ray, or for broadcast, then you can come and talk to us.

We can talk you through the whole process, put your mind at ease, take your ideas and visions and turn them into a professional polished product.

Case Study:

Pappy's Texas BBQ, a local company based in The Lake District but with a Texan pedigree and big dreams. We talked them through the whole process, took their ideas, their knowledge and obvious love of their business, and we produced a script and a shooting schedule. We filmed over three days, did the post production over another three days which included recording a voice over using our vocal booth in our office and edit suite in Kendal. We then sourced music, another voice over recording by an artist in America who did an authentic Texas accent, and some stock footage of Texas plains. The whole thing was edited and the footage graded, the sound mixed and some graphics added.

The result was a very happy client.
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